About Abraham Lincolns Life - Free Essay Example

Sample details Pages: 2 Words: 669 Downloads: 10 Date added: 2019/08/12 Category People Essay Level High school Tags: Abraham Lincoln Essay Did you like this example? Abraham Lincoln, the sixteenth president of the United States, was born in Hardin County in Kentucky He was the son of Thomas Lincoln and Nancy Hanks who were farmers. Thomas Lincoln had come to Kentucky from Virginia with his father in 1782. He acquired only enough literacy to sign his name but gained modest prosperity as a carpenter and farmer on the Kentucky frontier. Don’t waste time! Our writers will create an original "About Abraham Lincolns Life" essay for you Create order He married Nancy Hanks in 1806. Abraham was born in a log cabin on Sinking Spring Farm three miles south of Hodgenville in Kentucky. When he was two years old his family moved to another farm on Knob Creek about seven miles northeast of Hodgenville. On this farm of 230 acres Abraham lived for five years, helped his parents with chores, and learned his ABCs by going to school for a few weeks with his older sister Sarah. In December 1816 the Lincolns again moved, this time to the newly admitted state of Indiana. The tradition that the Lincolns moved because of dislike of slavery may have some truth. However, the main reason for the move was Thomass uncertainty of Kentucky land titles. Indiana offered secure titles surveyed under the Northwest Law. The Lincolns lived in a rude, three-sided shelter on Pigeon Creek sixteen miles north of the Ohio River. There, Abraham learned the use of axe and helped his father build a house out of the surrounding forest in Indiana. The growing children also snatched a few more months of schooling in the typical one room schoolhouses of the frontier ages. In the late 1817 or 1818 the Lincolns were joined by Nancys aunt Elizabeth Hanks Sparrow and her husband, Thomas Sparrow, and Abrahams cousin Dennis Hanks. In the fall of 1818 the Sparrows and Nancy Hanks Lincoln all died of milk sickness, probably caused by drinking the milk of cows that had grazed on white snakeroot which was a very poisonous thing at that tim. After a year of rough homemaking literally, Thomas Lincoln returned to Kentucky, where on December 2, 1819 he married the widow Sarah Bush Johnston and brought her and her three children to Pigeon Creek. His stepmother provided the teenage Abraham with more affection and guidance than his natural mother or his father ever did. With a need for learning and for self improvement, he read every book he could borrow from the poor libraries of friends and neighbor. Abrahams thinly veiled disdain for the life of a backwoods farmer doubtless irritated his father. Abraham in turn resented the requirement of law and custom that any wages he earned before he came of age†by hiring out to neighbors to split rails, for example†must be given to his father. One historian has suggested that Abraham Lincolns hatred of chattel slavery, which denied to slaves the fruits of their labor, may have originated in Thomas Lincolns expropriation of the teenage Abrahams earnings (Burlingame, pp. 37â €Å"42). In any event, relations between Abraham and his father grew increasingly estranged. When Thomas lay dying in January 1851, he sent word that he wanted to say goodbye to his son. Abraham refused to make the eighty-mile trip, stating, If we could meet now, it is doubtful whether it would not be more painful than pleasant (Basler, vol. 2, p. 97). He did not attend his fathers funeral. In 1828 Lincoln and a friend took a flatboat loaded with farm produce down the Ohio and Mississippi rivers to New Orleans. He repeated the experience in 1831. These trips widened his horizons and, by tradition, shocked him with the sight of men and women being bought and sold in the slave markets of New Orleans. Although he came of age in 1830, he did not immediately strike out on his own. Once more his father sold the farm and set forth to greener pastures, this time in central Illinois. After helping his father clear land, Abraham hired out to split rails for other farmers, and he kept his earnings. In t he summer of 1831 he settled in New Salem, a village on the Sangamon River bluff about twenty miles northwest of Springfield.

Abstarct. This Paper Will Review And Discuss Michael Pollan’S

Abstarct This paper will review and discuss Michael Pollan’s The Omnivore’s Dilemma, A Natural History of Four Meals, which was named a New York Times best seller. Michael holds the prestigious title of the John S. and James L. Knight Professor of Journalism at Berkeley, as well as being a contributor to the New York Times Magazine. He also has the distinction of being named one of the one hundred most influential people in the world by Time magazine. The author will discuss the book, its references to the omnivores dilemma, but most importantly how the author views the content of the book. Which is how the government and the agribusiness have their hands on our dinner table deciding what and how American’s should eat.†¦show more content†¦Though at what cost? These animals are biologically engineered to eat pasture grass not corn. They are fed a cocktail of antibiotics, corn, fat supplements, liquid vitamins and synthetic estrogen and whatever the CFO’s d ecide they should be ingesting. One thing is for sure, it is not a natural diet. Very concerning, is what was witnessed on Michael’s trip, how the diet of the cattle has been changed from grass to corn solely for financial reasons. It is unfortunate that economics has OMNIVORE’S DILEMMA 4 dictated how we cultivate, process and prepare the food we eat. The commonly eaten corn-fed meat has an abundance of saturated fat while containing less healthy omega-3 fatty acids. There is a prevalence of heart disease when there is too high a ratio of omega-6 to omega-3. This ratio has increased from 1 to 1 to an alarming 10 to 1 in the contemporary diet of many Americans. Just as concerning is the fact the cattle develop resistant strains of bacteria as a result of including corn in cattle feed. Consequently, becoming resistant by the use of antibiotics, such as Tylosin which is used to prevent bloa t, which results from feeding cattle with corn, which leads to the development

Book Of Nod Essay Example For Students

Book Of Nod Essay The preface to this book is very cool. I know that this book is totallyfictional, and is in no way real, but the preface makes the book sound like itwas written from ancient scrolls and manuscripts that were uncovered through hisjournies. The preface describes how he was able to get all of the material towrite the book. It is incredibly detailed and extreamly vague at the same timeif that is possible. With all of the history and this mans travels in thepreface, it seems like the book is written from fact and really gives the book anice read to it. Chapter Two: The Chronicals of Caine This is the begining ofCaines adventure, this story was written in a biblical type of story line. Thediffrence from the bible and this book is that instead of focusing on the light,it focuses on the darker side. Instead of god, this book more or less deals andtalks of the devil. Caine in this story, just as in the bible, starts off bysacrificing his most prised possetion to god, in this case it happens t o be hisbrother Able. He thinks this to be a fitting sacrifice because he was told tosacrifice that which was most dear to him. Insted of the praise that he thoughthe would recieve, he was cursed by the god he loved so much. He was cursed intothe land of NOD. The land of nothing, the land of balckness. Caine, in this newworld, was completely helpless, until he came upon a woman named Lilith. Lilithwas able to help him and give him comfort. In doing so, she fell in love withCaine. Caine, later, was vistited by the archangels of god. First was thearchangel Michel. Micheal offered himforgiveness, Caines responce was Ishall not be forgiven by god but by my own strength. With this responceCaine was further cursed. God set onto him the curse that For ever morefire shall bite you and take thy flesh openly. Making him even moreeffected by fire than normal mortals. The next archangel to come was Rapheal. Again, Caine was offered forgiveness, again he refused, and again he was cursed. God set upon him the curse Forever more, the suns rays shall burn theelike fire. This made him fear the light and even more embrace thedarkness. After that, The archangel Uriel came to him. Again he was offeredforgiveness, and again he refused. His curse this time was You shall drinkonly blood and eat ashes only. And you shall live forever more undead, neverdying. With this, he was cursed to live the rest of his life as, what nowis refered to as a Vampire. Lastley, he was joined again by and archangel. Hewas offered forgivness, he refused, and he was cursed again. Your childrenshall bear your same curse, and in them you will plant your dark seed.With this his entire blood line was cursed to live out his same life. Caine wastotally devistated now, cursed to the brink, he pleeded with Lilith to teach himthe ways that she lived in this void so long. She taught him her secrets,Awakening the inner beast in him. With these new powers, Caine was able tofurther his powers with his own learni ng and experimenting. He learned thesecrets of the darkness. With these powers he was able to leave NOD and returnback to his own world. Leaving Lilith behind in her NOD. Being new to the worldand very tired from the energy it took to get him there he needed blood to heal. .u20e405766bc5a2b6dba9769d6855e015 , .u20e405766bc5a2b6dba9769d6855e015 .postImageUrl , .u20e405766bc5a2b6dba9769d6855e015 .centered-text-area { min-height: 80px; position: relative; } .u20e405766bc5a2b6dba9769d6855e015 , .u20e405766bc5a2b6dba9769d6855e015:hover , .u20e405766bc5a2b6dba9769d6855e015:visited , .u20e405766bc5a2b6dba9769d6855e015:active { border:0!important; } .u20e405766bc5a2b6dba9769d6855e015 .clearfix:after { content: ""; display: table; clear: both; } .u20e405766bc5a2b6dba9769d6855e015 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u20e405766bc5a2b6dba9769d6855e015:active , .u20e405766bc5a2b6dba9769d6855e015:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u20e405766bc5a2b6dba9769d6855e015 .centered-text-area { width: 100%; position: relative ; } .u20e405766bc5a2b6dba9769d6855e015 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u20e405766bc5a2b6dba9769d6855e015 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u20e405766bc5a2b6dba9769d6855e015 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u20e405766bc5a2b6dba9769d6855e015:hover .ctaButton { background-color: #34495E!important; } .u20e405766bc5a2b6dba9769d6855e015 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u20e405766bc5a2b6dba9769d6855e015 .u20e405766bc5a2b6dba9769d6855e015-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u20e405766bc5a2b6dba9769d6855e015:after { content: ""; display: block; clear: both; } READ: After the Atomic Bomb EssayHe happend upon an old cron, that was more than willing to let him feed. He fedon her for three days, and on the third she mixed a potion that she said wouldfully recover his wounds. Instead, it was a blood bind to the cron. Forever morethe cron could control Caine, and in that Caine would control anyone that drankof his blood. He then came back to the crone, and described to her a dream thathe pretended to have about his children coming back on him and trying to killhim, so the cron taught him how to kill a vampire, a wooden stake straight tothe heart. With this, Caine turns on the crone and shoves the wooden stakethrough her heart killing her. Caine then goes back to the first city and ismade ruler, he gets bored after a while and wants company, so he bites Enche andis made his first son, Enche wishes to have brother and sister and so he isgiven them. And this is were it gets confusing Chapter Two: The Chronicle ofShadows This is a very lengthy descusion of how and why the children of Caineoperate. As his curse had earlier stated, Caines childeren were doomed toconstantly fight amunst them selves. Caine makes himself Ten more childern,making thirteen in all. These thirteen children of Caine seperate and make theirown children. These, Caines children and Caines childrens Children, createthier own clans in order to fight each other. It Describes each of the thirteenChildrens clans. The clan names are as follows: Progeny, Canaille, Moon Beasts(Werewolves), WildOnes (Kamakazie Vampires), Bruhaj, Gangrel, Malvak, Nosferatu,Trendor, Venture, Saulot, Diablerie, Jyhad. Progeny are the ones that rules theland of enoche, the human city. Canaille are the ones that protected the humansfrom other vampires in return the humans hide and helped these vampires. MoonBeasts (Werewolves) are the vampires that, on full moons, change to wolvishmonsters and hunt the land for anything that move. The Wild Ones, the warriorclan, they are the most beautiful, yet most deadly. Bruhaj, they are a selfseving clan. They can beat on each other but if you cross any of them, you getthe entire clans wrath. Gangrel will attack anything that moves just for thefun of it. Malvak are the choas bringers. They seek out any way to causedisruption. Nosferatu are the masters of the night. They hide in the shadows, bythe time you see them your blood is already splattered on the walls. Trendor arenot fighters, They seek the more beautiful things and the more intellectualthings. Venture These are more or less the police for vampires. Saulot is a clanbased around the worship of their original father, Caine. Diableria are focusedon pholosify and on the words of scollors. Jyhad is a clan that absolutelynothing is know for sertain about, but they are the focus of multipule myths. Each of the children and thier children fought the other of the thirteen clansuntil they die. Among these clans they were also hunted by humans that came toknow of the Vampires. These children got to a point that Caine had to dosomething because he could not stand the fighting anymore. He came out with alist of rules for the Vampires to live by. The clans did not much like theserules and again Caines curse lived up to the words. Because of the rules he hadall of his children and thier children out for his blood. Caine went into hidingand was never seen from again. Some of his children thought that he was hiding,some thought that he made a deal with the demons he controlled and went to rulethe underworld. But where ever he did go, he was never seen from again, whichall of them had stories of where he went. Chapter Three: The Chronicals ofSecrets This chapter describes what is profisised to happen, when, where and howCaine is to come back to the world of the real. It describes blood re d moons,and pure black suns. The earth opening up and all the under demons of everyonesworst nightmares magnified comming forth to rule and kill the planet. It is allthe fears and all of the hopes of Caines Children. It is said that Caine willcome back and rule the world and rule with an iron fist. He is said to rule in away that makes all of his followers so impure and ungodly that the stench of itreached to the high heavens and god himself chokes on the vapor. Did I mention Ilove this book? It also goes into some rules and lifestyles of vampires. Thetopic of love is mentioned by Caine and is siad that no vampire should endulgein love because it is not a thing that cursed creatures such as them should havein their non-lives.

Supply and Demand of automobiles Essay Example For Students

Supply and Demand of automobiles Essay 1. Analyze the fast food industry from the point of view of perfect competition. Include the concepts of elasticity, utility, costs, and market structure to explain the prices charged by fast food retailers. Firms within the fast food industry fall under the market structure of perfect competition. Market structure is a classification system for the key traits of a market. The characteristics of perfect competition include: large number of buyers and sellers, easy entry to and exit from the market, homogeneous products, and the firm is the price taker. Many fast food franchises fit all or most of these characteristics. Competition within the industry as well as market supply and demand conditions set the price of products sold. For example, when Wendys introduced its $.99 value menu, several other companies implemented the same type of changes to their menu. The demand for items on Wendys value menu was so high because they were offering the same products as always, but at a discounted price. We will write a custom essay on Supply and Demand of automobiles specifically for you for only $16.38 $13.9/page Order now This change in market demand basically forced Wendys competition to lower prices of items on their menu, in order to maintain their share of the market. The previous example illustrates the elasticity of the fast food industry. Supply and demand set the equilibrium price for goods offered by franchises within the industry. Competitors of Wendys must accept the prices established by the consumer demand for the value menu. If consumers didnt respond so positively to Wendys changes, other firms wouldnt have had to adjust prices. On the flip side of this concept, there is no need for franchises to further reduce prices below the current levels. At the current prices, firms may sell as much product as they want, thereby maximizing profits. This industry has a very high utility value. Utility is a measure of satisfaction or pleasure that is obtained from consuming a good or service. If consumers feel as if they get a good meal, at a good price, then theyre satisfied. This customer satisfaction coupled with relatively low prices keeps the industry profitable. Another quality of perfect competition that may be overlooked, but is vital to this industry is the ease of entry into the market. Start-up franchises within this market structure can begin operating with relatively low initial investments (compared to other industries). This is not the case where monopolies are concerned. There are numerous barriers to entry into monopolistic market structures, capital being one of the most prominent barriers. If a new franchise an offer the consumer a quality product at a reduced price, then the chances of success are greatly increased. For example, Chanellos and Little Caesars offer discounted pizza prices, and maintain the same quality as other pizza chains. These companies spend less on advertising and more on the actual product. Thats a very important concept in this industry, because their quality product at this discounted price gives them a niche in the market. Once a company establishes a niche, they become more visible to the consumer, thereby creating more demand, which leads to greater revenue. 2. Analyze sports franchises from the point of view of a monopoly. Sports franchises fall within the market structure of monopolies. Most professional sports teams fit most or all of the characteristics of a monopoly. For each sport, there are a limited number of teams and new entries into the league are few and far between. Also, there are many barriers to entry into the market, including large initial capital investment, dominance by one or few firms, and other legal issues that must be considered. An investor would initially need cash for payroll of players, payroll for management, advertising, playing facility, and many other miscellaneous costs. The new franchise owner would need to be very wealthy and have the backing of other wealthy individuals just to purchase the franchise. Once a franchise eventually enters the market, they have the ability to set the prices for that particular market. Monopolies are price makers and the products offered are not sensitive to changes in the market. .ufd591ab30d824ac01bc556065943286e , .ufd591ab30d824ac01bc556065943286e .postImageUrl , .ufd591ab30d824ac01bc556065943286e .centered-text-area { min-height: 80px; position: relative; } .ufd591ab30d824ac01bc556065943286e , .ufd591ab30d824ac01bc556065943286e:hover , .ufd591ab30d824ac01bc556065943286e:visited , .ufd591ab30d824ac01bc556065943286e:active { border:0!important; } .ufd591ab30d824ac01bc556065943286e .clearfix:after { content: ""; display: table; clear: both; } .ufd591ab30d824ac01bc556065943286e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufd591ab30d824ac01bc556065943286e:active , .ufd591ab30d824ac01bc556065943286e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufd591ab30d824ac01bc556065943286e .centered-text-area { width: 100%; position: relative ; } .ufd591ab30d824ac01bc556065943286e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufd591ab30d824ac01bc556065943286e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufd591ab30d824ac01bc556065943286e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufd591ab30d824ac01bc556065943286e:hover .ctaButton { background-color: #34495E!important; } .ufd591ab30d824ac01bc556065943286e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufd591ab30d824ac01bc556065943286e .ufd591ab30d824ac01bc556065943286e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufd591ab30d824ac01bc556065943286e:after { content: ""; display: block; clear: both; } READ: Royal Mail's implementation of change management The demand curve of a monopoly is not elastic, as is such in a perfectly competitive market. The monopolistic demand curve is the same as the .

Canadian Marijuana Prohibition essays

Canadian Marijuana Prohibition essays The time has come to end the war on marijuana. As almost every Canadian knows, marijuana is illegal, and has been since 1920. But why did they outlaw this plant? It could not have been simply because it was bad, actually Canadian marijuana prohibition originated in anti-Chinese racism. In the early 1920s Maclean's ran a series of articles by Emily Murphy, which were compiled into a book called The Black Candle. The book was very popular and almost solely responsible for marijuana prohibition in Canada. At one point Emily Murphy explains whom she blames for the marijuana peril: ``An addict who died this year in British Columbia told how he was frequently jeered at as a `white man accounted for.' The Chinese peddlers taunted him with their superiority at being able to sell the dope without using it, and by telling him how the yellow race would rule the world. E Murphy The criminal prohibition is an anachronism from the 1920s that is no longer appropriate for our society. The continued persecution of marijuana smokers is harmful and destructive to our Canadian society. Most Canadians agree that marijuana is a valuable herbal medicine which should not be exterminated. It's time to end Canada's war on marijuana and cannabis culture. 65% or two-thirds of Canadian taxpayers think cannabis should be decriminalized 92% of taxpayers think cannabis should be made legal for medical purposes 19,200 taxpayers or family members (sick and healthy) were arrested for cannabis in 1998 66,000 taxpayers or family members (sick and healthy) were arrested for cannabis in 2000 with close to 45,000 for simple possession OR one every 12 minutes (Statistics Canada) An increase of 23,400 taxpayers arrested per year and still going strong. Whose money is it, and how much of it? By the Year By the Month By the Day By the Hour By the Minute $500,000,000 $41,000,000 $1,367,00...

The areas of the hydrosphere, the biosphere and the lithosphere Essay

The areas of the hydrosphere, the biosphere and the lithosphere - Essay Example Energy gains, on the other hand, are highly influenced by human activities such as building of irrigation and dams. Water, in the form of snow and rain, falls on earth to be absorbed by bodies of water and plant fields (Bharatdwaj, 2009). Gabler, Petersen & Sack (2011) explained that when water reaches the subsurface, it goes first to the zone of aeration where air occupies most space. Water then consumes the space in the zone of saturation which is topped by water table (Gabler et al., 2011). Groundwater wells are designed to alter nature’s way of keeping water beneath the surface (Bharatdwaj, 2009). Cones of depression in the water table evolved from constant extraction of water from wells. When several cones of depression meet, other nearby shallow wells runs out of water (Gabler et al., 2011). Another indispensable process that sustains life is the food web. It is a series of food chains interlinked with one another. The food chains’ prequel is the primary producers supplying the essential energy for food (Bharatdwaj, 2009). Food chain is facilitated by primary consumers that feed on plants, the secondary consumers that feed on the primary consumers and then there are the decomposers that feed on what is left in each process of the cycle (Bharatdwaj, 2009). A clear cut example of a food chain is when grass was feed on by a cow; consequently the cow is eaten by man. In the study of these organisms, a biologist focuses on the processes that propels life itself, whereas, the focus of a geographer is to identify ways to preserve and maintain the Earth’s surface and resources. The diversified community of plants and animals that cover a specific area and own a particular climate are termed as biomes (Kaufman & Marsh, 2012). Biomes are like zoogeographic regions w hich aim to classify the distribution of Earth. But unlike biomes, zoogeographic regions

Pro-forma A Essay Example | Topics and Well Written Essays - 2250 words

Pro-forma A - Essay Example It has also followed conventions of point of purchase promotion used by its predecessors. Internet presence is relatively low-key, though consumer response to the brand on the medium has been unusually heavy. - Key message of promotion: The brand promises to transport women to a fantasy world of elegance and high technology. It takes the position of a fragrance for the modern woman (Thunder Perfect Mind, 2006). The brand promise goes well beyond the physical attributes of the product, and focuses on intangible benefits. It connotes an exaggerated sense of power for liberated women, and takes a seemingly liberal view on aspects of personal preferences. One of the distinguishing features of advertising for the perfume, unlike for other Prada product lines, is that there is no attempt to show women in a seductive light for the apparent pleasure of men. This is a significant departure for Prada, encouraging women to spend money on the perfume for their own pleasure, rather than to attract attention from the opposite sex. Prada Perfume promotion makes no effort to suggest that it is something for men to buy as a gift for women. The entire promotion seems designed to bring in a completely new demographic segment in to Prada's basket of existing customers. - Media chosen: Prada has chosen film, print media and point of purchase promotion, with a modicum of web presence as well. Store displays and sampling is aggressive at premium outlets, following conventions for this product category. - Assumed customer segment: Prada seems to have chosen young working women (The Prada Perfume Ad, 2006). Advertisements show women in a most glamorous but independent light, which shows synergy with the unusual pack design and product color as well. The style of advertising and the language and tone used in the cited advertisement and the company website, all show a focus for the mainstream white Caucasian market. The brand, as with other perfumes, is priced for women with considerable disposable income, as the unit purchase price is well over $50. - Assumed required Marketing outcome: It is normal for perfumes to offer values far beyond their physical attributes, and Prada has copied this approach. The brand has a futuristic appeal for the modern woman (Prada Company Website, 2006). Prada has traditionally catered to an older segment of women than it appears to have selected for the perfume. Perfume itself is a new line for this fashion company with 19th century roots. The Marketing outcome seems to be for Prada to leverage its goodwill for new market segment entry. (Prada, 2006) Proforma B Required Marketing Outcome: To enable Prada to cater to a younger demographic group than its traditional base, with an entry in to a new product line, related to traditional textile and leather lines of fashion products. Secondly, the brand should make best use of the existing goodwill for the Prada name. The promotion efforts should result in a significant market presence for the Prada brand in the perfume segment. There is no access to actual sales and contribution targets set by Prada for the perfume, but it is safe to assume that the company would affect